Customisable beads / charms are growing ever more popular in the marketplace today. High street jewellers Beaverbrooks recognised this and decided to launch their own brand of beads to rival market leaders such as Pandora and Links of London. The name 'colours' was selected to reflect the very nature of the product itself. Colours; as individual as you are. Everything from the colours logo, in-store displays and press/external advertising had to be generated around the new brand. Work carried out with Some People Design.